Fast food giant introduces trendy cold brews and flavored foams to attract a new generation of coffee lovers
Irvine, California, 22 May 2026 – Taco Bell is stepping beyond tacos and burritos and diving into the booming coffee market with the launch of its first-ever cold brew beverage lineup in the United States.
The company recently introduced a new range of cold brew coffees and flavored cold foams at select Live Más Café locations across cities, including Houston, Dallas, Las Vegas, and Southern California. The move reflects Taco Bell’s growing ambition to become a bigger player in the fast-growing beverage business.
The new menu features a classic cold brew coffee along with three flavored cold foam options called Purple Velvet Cream, Caramel Dulce Cream, and Vanilla Cream. The Purple Velvet version, inspired by horchata flavors, has already created buzz online because of its unique purple appearance and dessert-like taste.
According to the company, the coffee is made using medium and dark-roast Arabica beans sourced from Latin America. Taco Bell says the beans go through a slow, cold extraction process to create a smoother and less acidic taste that appeals to younger consumers looking for premium coffee experiences.
Industry experts believe the launch is part of a larger strategy to attract morning customers and compete with established coffee chains. Taco Bell has been aggressively expanding its beverage-focused Live Más Café concept, which now operates in dozens of locations across the U.S. These cafés focus heavily on customizable drinks, refreshers, chillers, and specialty coffees.
The company is also betting on the growing popularity of cold foam beverages among younger audiences. Food trend analysts have noted that flavored cold foams have become one of the fastest-growing coffee trends in recent years, especially among Gen Z and millennial consumers who prefer visually appealing and customizable drinks.
Prices for the new cold brews start at around $4.59, making them competitive with major café chains while still fitting into Taco Bell’s affordable fast food image. Early reviews from food critics and customers have been largely positive, with many praising the drinks for delivering surprising quality at a lower price point.
The launch also supports Taco Bell’s larger goal of generating $5 billion in beverage sales by 2030. Company executives believe innovative drinks could become a major growth driver in the coming years as consumer demand for specialty beverages continues to rise.
Beyond coffee, Taco Bell has also introduced new menu additions, including Strawberry Cinnabon Delights and the return of its fan favorite Shredded Beef Dipping Taco, further strengthening its strategy of combining trendy flavors with social media-friendly food launches.
