New regulations aim to reduce packaging waste, improve recyclability and limit the use of persistent chemicals in food contact materials
Brussels, Belgium, 14 August 2026 – The European Union has begun applying major new packaging rules that place fresh restrictions on PFAS in food contact packaging while setting the stage for broader action to reduce packaging waste and improve recycling across the region.
The Packaging and Packaging Waste Regulation, known as PPWR, generally applies from August 12, 2026. The regulation introduces limits on per- and polyfluoroalkyl substances, commonly known as PFAS or forever chemicals, in packaging that comes into contact with food. These substances have been widely used in products such as takeaway containers, bakery paper and pizza boxes because of their resistance to water and grease.
The new rules are part of a wider effort to address the growing volume of packaging waste in Europe. Packaging accounts for a significant share of plastic consumption, while rising online shopping and convenience-based consumption have added to the amount of material entering the waste stream. The EU aims to reduce packaging waste by 5 percent by 2030 and 15 percent by 2040, compared with 2018 levels.
One of the first major measures now in effect concerns food contact packaging containing PFAS. Under the regulation, packaging placed on the EU market must meet specific limits for these substances. The restrictions are designed to reduce exposure to chemicals that can remain in the environment for long periods and potentially contaminate water, soil, air and food.
For manufacturers, the changes will increase the importance of material selection, product testing and supply chain transparency. Companies will also need to provide information that can help authorities trace packaging back to its source when concerns arise.
The broader regulation will introduce additional changes over the coming years. By 2030, the EU plans to require packaging to be recyclable in an economically viable way. The rules also include measures related to reuse, selected single-use packaging formats, excess space in packaging and deposit return systems for certain beverage containers. A common EU-wide labelling system for sorting packaging waste is expected to apply from 2028.
The changes could have a significant impact on the food packaging, plastics, retail and consumer goods industries. Businesses selling products in the European market may need to review packaging materials and redesign products to meet new requirements as the regulation is phased in.
The focus on PFAS is particularly important for food packaging manufacturers. These chemicals have historically provided useful grease and moisture resistance, but the search for alternatives is likely to accelerate as companies adapt to the new limits. This could increase demand for safer coatings, recyclable materials and new packaging technologies.
The regulation also reflects the growing importance of the circular economy in packaging design. Instead of focusing only on whether packaging can protect a product, manufacturers are increasingly expected to consider what happens after the product has been used. Recyclability, material efficiency, reuse and waste reduction are becoming central factors in the future of packaging.
As the new rules take effect, businesses across the packaging value chain face the task of balancing product performance, food safety, regulatory compliance and sustainability. The EU’s updated framework is expected to drive further changes in packaging design and materials, with companies increasingly looking for solutions that reduce waste while meeting stricter environmental and chemical requirements.
