Starbird, one of the nation’s first super-premium fast-food concepts, has officially announced the launch of its new Indian Hotbird® limited-time menu, which is set to make its debut during National Chicken Month.
According to certain reports, the stated menu will feature, at launch, Indian Hotbird sandwich, the Indian Hotbird Tender Box, and Masala Street Fries, available starting today across all California locations. More on the same would reveal how this particular lineup comes decked up with vibrant, flavorful Indian spices to introduce a whole new edge across a typical fast-food experience.
Complementing that would be the availability of dynamic, complex flavor combinations rarely seen in the fast-food space,
Markedly enough, the stated new menu was meticulously conceived on the back of a unique culinary process, while simultaneously enjoying significant inputs from with The Culinary Edge (TCE), a U.S’s leading food and beverage consultancy agency.
The idea behind such a partnership is rooted in propelling this Indian-inspired limited-time menu to meet the high standards of a super-premium fast-food concept, right from sourcing ingredients like garam masala and fenugreek leaves to creating new house-made recipes for Tikka Sauce, Tamarind Mint Raita, and a Masala Fire Shake.
In case that wasn’t enough, the launch is also supported by comprehensive updates to team training materials, online ordering portals, and inventory systems, all for the purpose of ensuring a seamless guest experience.
Talk about Starbird’s new menu on a slightly deeper level, we begin from Indian Hotbird Sandwich, which packs together Hot Masala Crispy Chicken topped with a savory Tikka Sauce, creamy Tamarind Mint Raita, classic slaw, pickled red onions, cucumber, and an Asian herb mix, served on a soft round bun.
The stated sandwich further spurs on some heat using new Masala Fire Shake and Tikka sauce, balanced by the cooling raita. As for the pricing, Starbird’s new Hot Masala Crispy Chicken Sandwich is available for $10.97.
Next up, we must expand upon the all-new Indian Hotbird Tender Box. This box, on its part, brings to you Hot Masala crispy tenders drizzled with Tamarind Mint Raita and Tikka Sauce, finished with an Asian herb mix, all of it available for $13.27.
Rounding up highlights would be the Masala Street Fries. These are essentially seasonal fries loaded with Tamarind Mint Raita, Tikka Sauce, Nashville oil, Masala Fire Shake, and an Asian herb mix, with the dish’s pricing understood to be $7.47.
Among other things, it ought to be acknowledged that Starbird is also set to introduce two seasonal house-made beverages i.e. a Blueberry Lemonade and a Mango Iced Tea.
Founded in 2016, Starbird’s rise up the ranks stems from its frictionless service model, which preaches operational excellence, and at the same time, a forward-thinking concept to reshape the super-premium fast-food marketplace
The company’s excellence in what it does cab also be understood once you consider it enjoys, at present; national brand recognition within the $34 Billion U.S. chicken marketplace. Apart from that, Starbird was even named the winner of Nation’s Restaurant News’ Chicken Showdown in 2023, as well as earned a spot on Fast Casual’s Top 100 Movers & Shakers for the eighth consecutive year in 2024,
“This new Indian-inspired menu is a perfect example of our commitment to chef-driven creativity and our mission to expand the boundaries of what fast-food can be,” said Aaron Noveshen, Founder of Starbird. “It reflects our culinary roots and our belief that fast-food should offer craveable, feel-good flavors that elevate every meal. We’re excited to celebrate National Chicken Month by introducing these standout, spice-forward dishes to our guests. From the Indian Hotbird sandwich with its house-made Tikka Sauce to the Masala Street Fries, we’ve built layers of flavor that we know our customers will crave.”
