Simple Truth®, a Kroger Co. brand which makes finding products that are free from unwanted ingredients easy, has officially announced the launch of a bid to help customers keep their new year’s resolutions on track.
As a part of this bid, the company will unveil six limited-time Resolution Rescue bundles, each one designed to simplify the preservation of the most popular better-eating resolutions.
To understand the significance of such a development, we must take into account one study conducted by Kroger’s retail data science arm, 84.51º. You see, the results of this study claim that more than 79% customers make New Year’s resolutions focused on physical health, with 58% planning to adopt eating habits that support a healthier lifestyle.
Anyway, more on the given launch would reveal how Simple Truth’s® exclusive Resolution Rescue bundles can be shopped from across the Kroger Family of Stores, thus enabling customers to push through that mid-January slump when snacking, meal-prepping, and home-cooking goals can be tough to sustain. These bundles also keep in mind the affordability aspect, as they are priced at $15 or less. This financial accessibility, like you can guess, only incentivizes the customer more to stay put with their resolutions. ,
Talk about these Simple Truth’s bundles on a slightly deeper level, we begin from its Mocktail Bundle, which is essentially a booze-free bundle designed to allow Dry January participants and their sober-curious counterparts to make delicious mocktails at home. At launch, this bundle will likely include Raspberry Yuzu Sparkling Seltzer, Organic Mint, Organic Basil, Shelf Stable Organic Lemonade, as well as Frozen Whole Strawberries.
Next up, we have the Meatless Meal Bundle. The stated package brings to your disposal a social media-approved dense bean salad bundle that is specifically made to help customers get their daily servings of fiber and protein with meatless foods. These foods are understood to be Organic Cannellini Beans, Organic Garbanzo Beans, Organic Tri-Bean Blend, Organic Mini Cucumbers (1lb.), Organic Italian Parsley, and Organic Baby Dill
To bolster that protein intake even more, Simple Truth is also bringing out a Protein-Packed Breakfast Bundle, which translates to a selection of protein-packed options that will help customers start the day strong and unlock the fuel they needed to power through the morning. This particular bundle comes decked up with components like Black Chia Seeds, Zero Sugar Blueberry Yogurt, Zero Sugar Vanilla Yogurt, Chicken Breakfast Sausage, Oats, and Honey Granola
“Maintaining resolutions can be a challenge, which is why Simple Truth® has developed a straightforward solution to help our customers stay on track,” said Juan De Paoli, Vice President of Our Brands for Kroger. “From snacking smarter to enjoying more veggie-forward meals and prioritizing protein, Simple Truth’s® Resolution Rescue bundles – all Free From unwanted ingredients – offer a delicious and convenient way to keep up with any better-eating resolution.”
Then, there is a dedicated savory snacks bundle. The stated assortment basically features salty, savory treats that can help you address any mid-afternoon snack craving. The bundle will do si on the back of options like Exotic Vegetable Chips, Veggie and Flaxseed Corn Tortilla Chips, Hot Cheddar Veggie Straws, Creamy Ranch Mini Rice Cakes, and Sweet Potato Corn Tortilla Chips.
Not just savory, Simple Truth also has a bundle dedicated towards sweet treats. Markedly enough, these treats can satisfy your sweet tooth in a guilt free fashion, something it will manage with products like Cinnamon Sugar Apple Straws, Dried Mangos, Raspberry & Blueberry Fruit & Veggie Blend Strips, Sea Salt Dark Chocolate Bar, and Duplex Sandwich Cookies.
Rounding up highlights would be a Get Your Veggies Bundle, which features easy-to-prepare vegetable options to enjoy as a snack or with a meal. As for what you can expect here, the bundle is likely to offer options like Organic Sliced Mushrooms, Organic Baby Spring Mix, Baby Carrots Bag (1lb.), Snacking Tomatoes, and Organic Frozen Brussels Sprouts.
In case that wasn’t enough, Simple Truth is also running a limited-time offer, running from January 10 through January 21, to let customers unlock free delivery with any purchase of at least $15 in Simple Truth®, on delivery orders of $75 or more.
