Trace, the leading provider of trace mineral-based supplements for more than 50 years formerly known as Trace Minerals, has officially announced the launch of its new brand identity and product packaging. According to certain reports, the move highlights Trace’s focus on consumer education, quality ingredients, multiple delivery formats, as well as its bid to address mineral insufficiencies. Not just that, it also sheds light on the company’s commitment towards scientific research and sustainable sourcing practices.
More on Trace’s mission would reveal how it offers a solution designed to optimally support mineral intake and promote overall health and well-being. You see, the company has developed a uniquely innovative concentration process through solar evaporation technology to create a naturally potent complex which provides the necessary trace minerals capable of helping the body absorb essential nutrients and vitamins. Apart from that, Trace’s hero product i.e. ConcenTrace Mineral Drops also happen to instill a full spectrum of naturally occurring ionic trace minerals to an everyday routine. Making the given detail even more important is that ConcenTrace is currently included across 99% of the brand’s products.
Anyway, coming back to the brand revamp in question, Trace’s updated packaging is understood to be modern and relevant, while simultaneously emphasizing the key benefits of each product alongside its unique delivery method. The idea behind that is to empower the customer in the context of quickly identifying how to integrate the products into their everyday routines. Markedly enough, this new branding is reflected for all products in Trace’s seven product segments including ConcenTrace, Minerals and Multivitamins, Active, Wellness, Ancestral, Kids, and Pets.
“We are utilizing this moment to better educate our retail clients and customers on the power of ionic minerals. Trace’s legacy ingredients are built on its established brand heritage over the last 50 years, and we’re eager to showcase how we’re continuing to innovate and formulate products for the future,” said Matt Kilts, Chief Executive Officer at Trace. “Mineral depleted soils have created a prevalent issue in human health with mineral insufficiency continuing to impact efforts to maintain a healthy lifestyle. Our mission remains steadfast to remineralize the world.”
Taking an even deeper view of what such a rebrand can mean for Trace moving forward, we begin from its bid to show the company’s commitment towards ongoing scientific research & insights. In essence, each Trace product has been formulated and developed in conjunction with its advisory board of medical and nutrition experts. These experts, on their part, are tasked with the responsibility to oversee ongoing clinical trials, thus bringing sound scientific research to each and every product.
Next up, the development shows Trace’s continued innovation push when it comes to leveraging superior ingredients for product formulations. Expanding upon that a little bit, Trace products come in a variety of delivery formats including drops, tablets, capsules, powders, gummies, and more. A similar piece of innovation is also evident in its most recent product which includes Himalayan Shilajit, an ancient resin found deep in the Himalayas and made up of 84 minerals. Himalayan Shilajit is best known for providing improvements in cognitive function, energy metabolism, immune function, and antioxidant activity.
Another detail we can infer from this particular move is Trace’s emphasis on sustainability initiatives. Here, an example relaying the same would touch on the company’s attempt to use less water for getting the same amount of brine. On top of that, after completing the whole operation, the company then also puts unused water back into the lake to further improve its practices. Boasting exclusive rights to The Great Salt Lake for mineral harvesting, Trace remains steadfastly committed to protecting the region which has the richest source of magnesium on the planet.
“Our award-winning brand is already launched globally, but with this exciting revitalization we’re armed to make even greater waves abroad through an innovative and modernized lens,” said Linnette Reindel, Chief Marketing Officer at Trace. “We own the drop” is more than a tag line -we lean in on mineral-infused drops that will uplift the health and wellbeing of everyone.”
