Thrive Market, the healthy and sustainable online grocery store carrying a curation of organic, non-GMO and health-conscious products, has officially announced a brand-new partnership with Instacart, the leading grocery technology company in North America. Under the agreed terms, Thrive will leverage Instacart’s Carrot Ads solution to create a more personalized member experience, as well as drive value for the high-quality and sustainable brands on its platform. Talk about the Carrot Ads solution on a slightly deeper level, it extends Instacart’s ad technology and sales capabilities to help retail partners, like Thrive Market, build and grow their own retail media networks on their owned websites and apps. More on the same would reveal how this technology will make it possible for brands to meaningfully connect with Thrive Market’s members, Such a connection, on its part, is likely to facilitate introduction of relevant products, along with simplifying of the purchase process to enhance the shopping experience. Furthermore, these brand partners will be able to target specific campaigns to consumers shopping on Thrive Market’s website, and therefore, enable them to drive measurable growth. Next up, we must acknowledge how the same brands can also come expecting an uninterrupted access of self-service tools to easily set up, manage, and monitor their campaigns, as well as optimize bidding options for the overarching purpose of driving specific business goals like acquisition and sales. Such self-service tools become all the more important once you consider their potential in the context of many up-and-coming emerging brands available on Thrive Market.
Anyway, beyond that, advertisers will also have access to critical metrics including attributed sales, return on ad spend (ROAS), and more.
“Thrive Market’s personalized experience makes healthy living more accessible,” said April Lane, Chief Merchandising Officer at Thrive Market. “This partnership redefines how our members can find products that fit their family’s needs, reducing the cognitive load and making shopping easier with Instacart’s Carrot Ads Solution.”
Another detail worth a mention here is rooted in the fact that brands can seamlessly run campaigns leveraging Instacart’s sponsored product and display advertising solutions on Thrive Market’s website and app. Now, considering sponsored product ads help brands drive sales throughout the shopping experience and display ads allow brands to showcase engaging creative, the given combo should enable Thrive Market members to access high-quality products curated to match their needs in the right place, and at the right time.
Getting brand partners to maximize reach and exposure for brand partners, the development in question will allow the ones already running Instacart Ads campaigns to automatically and seamlessly extend their reach to include Thrive Market’s ecommerce experience, enhancing exposure and engaging more relevant audiences. Almost like a ripple effect of it, the whole setup also unlocks several new business opportunities. This, in turn, builds upon Thrive Market’s promise to provide health-conscious and high-quality products. Hence, by putting their capabilities together, both Thrive Market and Instacart can deliver a valuable platform for emerging brands to grow awareness and inspire trial among consumers.
Founded in 2014, Thrive Market’s rise up the ranks stems from providing the highest quality, healthy, and sustainable products at member-only prices. In essence, the company boasts what is a hyper-curated catalog of organic and non-GMO products. Not just that, the company also offer more than 90 filters and values.
“Retail media has emerged as one of the ad industry’s fastest growing media channels because of its performance for advertisers and personalization for consumers. We’re proud to extend our ad technology to Thrive Market and bring their vision for a retail media network to life with Carrot Ads. Our new partnership will offer brands of all sizes a powerful, scaled ad platform to connect directly with Thrive Market’s engaged audience,” said Chris Rogers, Chief Business Officer at Instacart.
